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Mejores marcas globales

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Interbrand nos muestra en el siguiente video la evolución de las marcas que siguen siendo relevantes en los entornos más competitivos, donde el impacto de cada marca se propaga a todos los aspectos de la vida y línea de negocio. La lealtad está cambiando. La competencia es exponencial. La innovación se difunde rápidamente, y en el mundo actual, las expectativas del cliente se mueven más rápido que el negocio más rápido, mantenerse a la cabeza se vuelve cada día más desafiante. Fuente: Interbrand.

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